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[Used Book] Whatever You Think, Think the Opposite - Paul Arden [Condition: A]

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Author: Paul Arden

Translator:

Publisher: Penguin Publishing Group

Publication year: 2006

ISBN: 9781591841210


Description:

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.